The Happiest Place on Earth! (In part to their CSR!)

I will admit it, I love all things Disney. If you read my previous blog posts, you can see hints of this. I have been blessed to visit Disney World more time than I can count on my fingers, and my family likes to say that The Walt Disney World Resort in Orlando is the only place where we can truly get along! As one of our final projects in my PR Campaigns class, we were asked to research the CSR (Corporate Social Responsibility) of a Fortune 500 company. When I found that The Walt Disney Company was on this list, I was more than excited to find out what they are doing in the realm of CSR. This semester I have learned that out of all the aspects of public relations, corporate social responsibility is something that interests me the most. Putting two of my favorite things together, Disney and CSR, I think I have found a possible career!

The Walt Disney Company has five main CSR objectives and they fall under five categories. These categories are Children and Family, Content and Products, Environment, Community, and Workplace.

• Children and families are at the heart of the Walt Disney Company and they deeply support the well-being of children and families. They have developed four guiding principles for children's content. They are encouraging positive development, making content for kids of all ages, partnering with parents and creating safe environments.
• Disney strives to create content and products responsibly. They have created many standards to which they produce their content and products.
• Since the company was founded, conserving the environment has been a major theme for the company. Disney has five major environmental commitments from climate and energy, waste, ecosystems, water, products, and education and action.
• The Walt Disney Company aims to be a positive and productive member in the communities in which their employees live and work. One way that Disney is accomplishing this is through their employee volunteer program, VoluntEARS.
• Disney is committed to fostering a safe, inclusive and respectful workplace. Many people consider Disney as an employer because of the way they treat their employees. Disney also aims to harbor good relations with their second party suppliers and manufacturers.

The Walt Disney Company encompasses so many different areas that covering all that they are doing in CSR would not fit on this little blog. I encourage you to PLEASE check out their CSR website and see how Disney's CSR is helping the company to become the "Happiest Place on Earth!"